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[ COMPARE ]

Substack vs YouTube Partner Program

Side-by-side comparison of Substack and YouTube Partner Program referral programs. Which one earns you more? Here are the facts.

[ HIGHER PAYOUT ]

Substack offers up to 90% revenue share (lifetime).

Substack
YouTube Partner Program
CATEGORY
CREATOR
CREATOR
COMMISSION
Keep 90% of paid newsletter revenue
$1-30 per 1000 views (varies by niche)
MODEL
revenue-share
revenue-share
MAX REV SHARE
90%
55%
PAYOUT
fiat
fiat
MIN PAYOUT
$10
$100
FREQUENCY
WEEKLY
MONTHLY
FIRST PAYOUT
~7d
~30d
COOKIE
LIFETIME
LIFETIME
KYC
YES
YES
GEO BLOCKED
NONE
NONE
RISK
LOW
LOW
RATING
4.4/5 (850)
4.1/5 (3500)
PROGRAM AGE
8y
18y

Substack

PROS
  • +Keep 87% of revenue (after Stripe)
  • +Own your email list
  • +No upfront cost
CONS
  • Need to grow your own audience
  • Discoverability is weak
  • Slow growth without existing platform

YouTube Partner Program

PROS
  • +Largest video platform
  • +Multiple revenue streams (ads, memberships, Super Chat, shopping)
  • +Long-form content compounds
CONS
  • 1000 sub + 4000hr threshold
  • Algorithm-dependent
  • Adsense cuts 45% of revenue